Matchmaking is big business — the number of online dating users is expected to reach 462.5m by 2029. How daters date says a lot about how people form relationships and the role brands can play in culture. As we’re in the business of creating meaningful connections, we explore what brands can learn from the dating cultural shift.

7 PR and marketing trends that will drive conversations in 2025.

What campaigns broke the ice in 2024? We break down seven standout campaigns that sparked conversation in the cube.

What do oat milk and the UK’s Godfather of Grime have in common and what can we learn? Here’s our thoughts on the Oatly x Giggs campaign