Media Relations
Excellent media relations is more than just landing coverage— it’s about cultivating relationships with journalists and media outlets that will amplify your message.
Our approach is audience-first and insight-driven, grounded in a deep understanding of storytelling and influence. From generating media-worthy insights, shaping powerful narratives and navigating the fast-paced media cycle, we position your brand as a credible, authoritative voice.
We align print, broadcast, and online media platforms to deliver integrated coverage that meets your audience where they are: getting the right messages to the right people, at the right time - in the places that will have the most impact.
What We Offer
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Day-to-day media management, enquiries, and coordination.
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Targeted contacts and tailored pitches that land.
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Cultivating relationships with key targets, developing media briefings and materials, alongside media training for spokespeople.
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Crafted stories with tailored angles and assets.
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Ongoing analysis of relevant news and emerging issues, to help inform feature placements, spokesperson opportunities, and editorial partnerships.
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Building a bank of topic & issue-led commentary, allowing responses to a fast-paced news cycle, offering quotes, interviews or op-eds.
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Using tools that track mentions and coverage, identifying trends and opportunities, and regular reporting on media activities.
“Coldr’s support in navigating difficult messaging, providing a detailed media strategy and providing strategic counsel throughout the launch was invaluable.
“The team carefully managed the launch, which generated thousands of pieces of coverage, landing front page and back page news and interest from senior politicians, including Prime Minister Rishi Sunak MP. We worked closely with Coldr as a strategic consultancy to fully prepare for a busy week of broadcast interviews, landing the top story on the BBC and key interviews on Sky News and Channel 5 News.”