Irene Agbontaen Presents:

Black to Z

An exhibition showcasing the influences and ideas that kickstart creativty.

Our partnership

Pinterest turned to Coldr with the aim of ensuring that its Black Gold Accelerator was on the radar of Black entrepreneurial communities across the UK.

Our approach

We implemented an equity-building strategy showcasing the power of Pinterest for Business for Black entrepreneurs which introduced the brand to an exciting collaborator -  the cultural tastemaker, Irene Agbontaen. We then cooked up a content-generating storm with the groundbreaking Agbontaen-curated Black to Z exhibition. 

The Black to Z exhibition showcased influences and ideas that kick start creativity, told through the eyes of 26 game-changing Black businesses and creators, and celebrating the richness of Black-British diaspora culture.

Results

A dazzling event that attracted over 100 journalists and influencers including some of the biggest names in the industry like Zeze Millz, Wunmi Bello, Julie Adenuga, Yomi Adegoke, ITV, BBC, The Independent, Huffpost, just to name a few!

And what’s more

We took Pinterest beyond representation to showcase the richness and vibrancy of Black culture, setting a new standard for what it means to be the most inclusive social media platform across the globe.