Client:

Chairman’s Reserve

→ content STRATEGY
→ social media planning
→ content production
→ brand assets

Campaign:

Rooted & Bonded Shoot

THE RESULTS:

Brand and social-first assets capturing the soul of St Lucia’s favourite spirit.

The BRIEF

Chairman’s Reserve is entering the UK market and is now available nationwide in Tesco and Waitrose. Mangrove Global tasked us with creating engaging brand assets and social-first content to support the launch.

Our Approach

We developed a creative approach rooted in the brand’s core values of St. Lucian heritage, romance, connection, and craftsmanship.