Read News, Views and Our Take on Campaigns that Break The Ice with New Audiences.
Advertising Week Europe 2025: The Recap
Last week we spent some time away from our desks at Advertising Week Europe. Here’s a snapshot of some of the key conversations in adland right now.
Fashion Forward: Primark Adapts To Meet Disabled People’s Needs
Primark’s new adaptive range has been the talk of the town in recent weeks, so we had to break this campaign down, Coldr style. Was the launch a masterclass in inclusive marketing?
Are We Swiping Left On Dating Apps?
Matchmaking is big business — the number of online dating users is expected to reach 462.5m by 2029. How daters date says a lot about how people form relationships and the role brands can play in culture. As we’re in the business of creating meaningful connections, we explore what brands can learn from the dating cultural shift.
7 Trends That Will Drive Conversations in 2025
7 PR and marketing trends that will drive conversations in 2025.
Best PR Campaigns Of 2024
What campaigns broke the ice in 2024? We break down seven standout campaigns that sparked conversation in the cube.
Giggs x Oatly: If You're Talkin' The Healthiest
What do oat milk and the UK’s Godfather of Grime have in common and what can we learn? Here’s our thoughts on the Oatly x Giggs campaign