Client:

Scottish Widows

→ STRATEGY
→ Creative
→ influencer relations
→ COmmunity Marketing

Campaign:

The Retirement Report

THE RESULTS:

Over 25K listeners of the 90s Baby Show podcast, coverage in South Asian media (Eastern Eye and The Asian Standard),  Black media (The Voice).

Our work demonstrates expertise in connecting with diverse audience, helping Scottish Widows reach new audiences. 

PARTNERSHIP

Coldr strategically supported Scottish Widows (SW) in reaching Black and South Asian communities through targeted partnerships, events and podcasts. 

APPROACH

• Facilitated sponsorships: Black Girl Finance Festival and 90s Baby Show 

• Community events: Black Girl Finance Festival 

• Research stories 

• Influencer collaborations: Influencers such as Kalpana Fitzpatrick and Selina Flavius