Client

Kantar

→ Inclusive Marketing consultancy

Campaign

Inclusive Marketing Workshops

Kantar, is a leading global market research consultancy, is equipping its teams with skills to navigate diverse consumer landscapes. Coldr is deploying a series of inclusive communications, marketing and leadership workshops starting with senior leaders across the business.

These workshops delve into key areas of opportunity for the business to become more inclusive.  This includes survey design and monitoring, methodologies, data gathering and analytics, and campaign storytelling. Recognising the diverse range of consumers Kantar serves, across EMEA, and APAC, the workshops are empowering employees with inclusive communications principles, creating safe spaces for challenging conversations and providing teams with cultural understanding to better engage their team and customers.

The Kantar team are gaining insights into cultural nuances in key regions, exploring real-world examples of how inclusive langues can vary across markets. This equips Kantar teams to effectively engage with internal and external communities, gather accurate data, and ultimate tell more authentic and meaningful consumer stories.