Client:

Bounty Rum

→ STRATEGY
→ Creative
→ influencer
→ COmmunity Marketing

Campaign:

The True Spirit of Carnival

THE RESULTS:

The campaign allowed Bounty Rum to engage with new audiences and forge influential partnerships with the St Lucian community, whilst driving hype for Bounty Rum activity happening on the carnival weekend. 

The BRIEF

Get Lucian and UK carnivalists to consider Bounty Rum by bringing the spirit of Lucian carnival to Notting Hill

Our Approach

We partnered with Michael Styles, an iconic Lucian-owned hairdresser in North West London, to host an exclusive ‘Get Into The Spirit Of Carnival’ event. We hosted Lucian and broader Caribbean community members, media and influencers, including The Guardian and Vogue.