Client
ICEC
→ strategic advisory
→ STRATEGY Media Relations
→ Narrative development
→ thought leadership
→ issues Preparedness
→ Crisis Communications
Campaign
Holding Up A Mirror To Cricket
THE RESULTS
More than 3,000 pieces of national and international coverage across print, online and broadcast
Prime Minister Rishi Sunak commented on the findings, publicly sharing his own experiences with racism
Interviews secured with BBC, ITV and Sky News, with an estimated total reach of 600 million
Partnership with Channel 4 documentary team on Is Cricket Racist?
ECB publicly committed to the majority of recommendations in the report, with more than half being implemented
England’s women's match fees for internationals were increased to equal men’s; BBC
“The team carefully managed the launch and generated thousands of pieces of coverage landing front page and back page news and interest from senior politicians, including Prime Minister Rishi Sunak MP. We worked closely with Coldr as a strategic consultancy to fully prepare for a busy week of broadcast interviews, landing the top story on the BBC and key interviews on Sky News and Channel 5 News. Coldr’s support navigating difficult messaging, providing a detailed media strategy and strategic counsel throughout the launch was invaluable.”
– Cindy Butts, Chair of the ICEC
Making cricket a game for all.
The ICEC was set up by the England and Wales Cricket Board (ECB) to examine equity in relation to race, gender, and class within the sport.
APPROACH
We quickly established the new Commission as a thought leader on equity in cricket by developing a comprehensive communications strategy and a compelling narrative to drive coverage and impact. Key actions:
Ongoing horizon scanning and landscape analysis to identify priority media, tone, and narratives
Milestone mapping to ensure we dialled up media relations during key moments
Community engagement with Black and South Asian recreational and professional cricketers and clubs
Strategic counsel to ICEC Chair Cindy Butts, positioning her as a credible, prepared and authoritative voice
Narrative, communications strategy and and core messaging development, slicing and dicing stories for national, women, Black, South Asian, culture and sports news and feature opportunities. Developing briefing materials and rigorous Q&A preparation to equip Cindy Butts for thought leadership and media interviews
Reputation and crisis comms preparedness for leaks and hostile press lines, ensuring consistency and control in all media moments
End-to-end strategic media launch day delivery to secure and manage national broadcast and print interviews to on-site support, stepping in where necessary
Press office management and counsel on when to dial up engagement with key journalists like Dan Roan and when to dial down, according to the Commission’s capacity for media engagement.
We think BIG
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