Client:
National FASD
→ Creative
→ media Relations
→ Social
→ CONTENT
→ Partnerships
Campaign:
Have Your NOments
THE RESULTS:
The content premiered on the Daily Mail, achieved social media buzz and was shortlisted for a Campaign Experience Award.
Inspiring young adults to enjoy more alcohol-free moments.
BRIEF
UK charity National FASD (Foetal Alcohol Spectrum Disorder) asked us to educate young adults (20-25) on the potential risks of drinking alcohol before starting a family.
APPROACH
Tapping into emerging sober-curious communities we curated frank but heart-warming content to kickstart a nationwide conversation fronted by pregnant influencer Louise Thompson, who spoke candidly with Dr Inyang Takon about binge drinking and going alcohol-free.
We also engaged the 30k-strong mindful drinking hub Club Soda, and lifestyle influencers to drive talkability and spread the message. As a final flourish, we enlisted Skylon’s master bartenders to produce bespoke mocktails, which were seeded across earned and owned channels.
We think BIG
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