Think Big. Break the Ice.
Better on Purpose.

 
 
 

What does it mean to be better on purpose?

It means not assuming we’re doing good just because we have good intentions. It’s about taking real action. At Coldr, we’re committed to setting the standard for what it means to be an innovative, purpose-led business. From aligning with the B Corp framework and pledging with Clean Creatives, to being shortlisted for Inclusive Agency Awards and more, we’re proving our purpose in action.

We’re here to break the ice – for our clients and our industry.

See our 2025 Impact Report.

Why We Exist

At Coldr, our mission is to prove that creativity can be a force for good. We exist to help brands and nonprofits grow in ways that centre people, planet, and purpose — not just profit. By embedding equity, inclusion, and sustainability into everything we do, we connect organisations with underrepresented communities, amplify diverse voices, and drive culture-led change.

We are committed to ensuring that our impact is as meaningful as our ideas: reducing environmental harm, supporting ethical supply chains, empowering overlooked talent, and holding ourselves accountable through transparent reporting.

Our promise is simple: to build campaigns, collaborations, and communities that leave the world better than we found it.

 

Our core values:

  • Honest, clear communication.

  • Co-creating with accountability and purpose.

  • Challenging bias and centering overlooked voices.

  • Respecting the full spectrum of humanity.

  • Supporting diverse voices with agency.

  • Thinking boldly and driving change.

How We Work

 

Our ICE model - Immersion, Community & Culture, Emotional Connection - ensures we don’t just tell stories; we live them, with people at the centre.

Our Icebreaker series brings together business leaders, emerging creatives, and local community stakeholders to connect and share through storytelling.

 

We Walk the Talk

We're proud to be a Clean Creatives–committed agency, and we’re on our way to becoming a certified B Corp.

This means embedding ethical and climate-conscious decisions into every part of our work — from operations and suppliers to campaign design and travel. We do not work with fossil fuel clients and only partner with organisations that share our values.

Learn more about our B Corp journey

 

EDI at the Core

We place diversity, equity and inclusion at the heart of everything we do — from our campaigns to our team. It’s not an extra; it’s a foundation.

Our EDI  commitments include:

  • Inclusive hiring practices to reduce bias

  • Regular EDI  and anti-bias training

  • Mentorship and development for underrepresented talent

  • Supplier screening focused on equity and ethics

  • Campaign design that centres lived experience and cultural relevance

Planet-Positive Creativity

We believe creativity should help the planet, not harm it. As a purpose-led agency, we’ve embedded sustainability into all areas of our work.

We commit to:

  • Not working with fossil fuel clients (Clean Creatives pledge)

  • Choosing ethical, local, low-carbon suppliers

  • Minimising travel and prioritising sustainable production

  • Using digital tools efficiently

  • Training our team in climate literacy

  • Setting clear environmental goals and publishing impact reports

→ What being a clean creative is all about

Protecting Human Rights

We have a zero-tolerance policy for modern slavery and human trafficking — in our business and in our supply chain.

We ensure:

  • All work is done freely and fairly

  • Partners and suppliers align with our ethical standards

  • Supplier screening includes anti-slavery and labour rights

  • Recruitment practices are ethical and verified

  • Immediate action is taken if we identify unethical behaviour

→ Modern Slavery Statement

Ready to Make Progress with Purpose?

Whether you’re a brand, nonprofit, collaborator or creative - if you want to move culture and do good with purpose, we’d love to talk.

Let’s Talk