We drive growth for culture-led community-led and cause-led brands.

Finding it hard to reach new audiences?

Breaktheice@coldr.london

A bridge between worlds

We exist to help brands to break the ice with new audiences through inclusive marketing, PR and cultural fluency. 

We’re storytellers who get under the skin of the different ways people live, love, work and play to build community-first brands.

We help brands to create impactful connections, drive reach and business growth.

Nuanced thinking

Our fresh take on the world, our proximity to difference and our ability to get closer to sub cultures and communities is what sets us apart.

Partner with us to widen your perspective, break new ground and effortlessly connect with new audiences.

Work that makes a difference

  • National FASD | Have Your NOments

    Inspiring young adults to enjoy more alcohol-free moments.

    strategic consultancy + research + PR + content

  • Ebay | Black in Bloom

    Launching ebay’s first hub featuring Black women-owned businesses.

    consultancy + creative + PR + media and influencer event

  • Scottish Widows x Pennies to Pounds Podcast

    Engaging new audiences in retirement planning and financial resilience.

    strategic consultancy + PR + influencer partnerships

  • Teach First x Mission 44 | STEM From Black

    Inspiring Black leaders to consider STEM teaching careers.

    strategy development + research + content + social + PR

  • Scottish Widows | Women in retirement

    Making money conversations less taboo.

    strategic partnerships + PR + events

  • Pinterest x Irene Agbontaen | Black to Z

    Introducing the Black to Z exhibition, a showcase of the influences of creativity from 26 game changing creators and businesses

    strategy + events + media and influencer engagement

  • Independent Commission for Equity in Cricket (ICEC)

    Strategic counsel, media strategy and press office management for the Commission examining sexism, racism and class-based discrimination in cricket.

    media strategy + press office engagement

Our services

As a team of strategic communicators, media operators, content creators and experiential producers we develop campaigns that drive reach and create impact.

We have three core offers:

  • Whether it’s sharing the same interest, or passion, living in the same town, having the same circumstance or desire for action, we connect brands to communities by finding common ground. We engage new audiences for the first time, provide strategic counsel to navigate bumps in the road, and deliver campaigns that are remembered.

    Our core services:

    • Strategy development

    • Research and focus groups

    • Marketing communications

    • PR

    • Experiential and events

    • Strategic partnerships

    • Culture marketing

    • Production and content creation

  • Many brands and organisations claim to provide products and services for ‘all’ but are unaware of they exclude underserved communities. We partner with brands when they have their ‘aha’ moment. We help them find their why, redress the balance and deliver impactful initiatives and campaigns that drive action, equity and impact.

    Our core services:

    • Purpose communications

    • Strategic counsel

    • Brand activism and cause campaigns

    • Strategic partnership identification

    • Equity, diversity and inclusion (EDI) communications

  • Whether it’s reviewing TV spots and content to ensure it’s not tone deaf, or developing inclusive marketing and language charters, we’ve got you covered.

    Our community of culture consultants are on-hand to provide expert advice and strategic counsel.

    Core services include:

    • Inclusive marketing and communications consultancy across production, planning and activation

    • Strategic counsel

    • Facilitating bespoke workshops

    • Internal communications strategy

    • Issues preparedness and reputation management

    • Equity, inclusion and diversity media strategy

    • Developing tailored inclusive marketing charters